Dear Ms. Pechin,



Thank you for sharing your feedback on our new advertising campaign, Slicing Up the Truth About 
Freshness. We appreciate your concern and want to assure you that we are not making any claims to 
freshness.

We are not claiming that we taste better than Subway, or that they have low quality products. Instead, 
we’re only celebrating one of the staples that Arby’s was founded on – that we freshly slice meat in our 
restaurants every day. Not all restaurant chains, including Subway, can make this claim.

Again, thank you for your feedback.

Sincerely,
Arby’s Customer Relations
 
*This is the disclaimer that comes on the email. So, does this mean that they 
have "Copyrighted" this message, and if I post it, they are going to come after me? 
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Here's the thing, even though Arby's may slice their own meat in the store, that 
still doesn't tell me how fresh it is!  It could have been sitting in a shelf in
back for the last four months before they sliced it!  I also think their marking 
campaign is very misleading if they "are not claiming that we taste better than Subway, or that 
they have  low quality products."  I found their marketing technique very deceiving if this is not their goal.